Josephine Bloom is a womenswear, textiles and material designer. Originally from Sweden, she is based in London where she graduated from BA Fashion Design at University of East London.
Her work is influenced by socio-economic issues, such as questioning the power of homogenization, norms and values in Western culture today.
Focusing on physical forms of social acceptance her graduate collection How Cheap Can You Get? plays with ideals of norms, social values and expectations of what a woman is, while also questioning the viewers tolerance and acceptance having these values turned and twisted.
Working with a range of different materials, from sustainably repurposing and up-cycling materials, developing her own method for printing latex, having many different approaches to print design and moulding techniques for accessories, her style can be described as a vibrant, bulky, glam-grotesque mishmash.