Resisting societal values and expectations through activism and freedom self expression is at the centre of Josephine’s work. Focusing on physical forms of social acceptance, Josephine plays with ideals of norms, social values and expectations of what a woman is, while also questioning the viewers tolerance and acceptance having these values turned and twisted.
Working with a range of different materials, from repurposing and up-cycling  waste materials, developing her own method and approaches to print design, textiles and moulding techniques, her style can be described as a vibrant, bulky, glam-grotesque mishmash.
Through our work we aims to change the fashion industry in a deeper and meaningful way; to uproot an industry rooted in labour exploitation and environmental mass pollution and overproduction.
To offer the most humane and fair option we make sure everything is as transparent and ethically made as possible. Everything we offer is made in house, by Josephine, using materials found and recycled at the time of making, which often determines the direction of our small drops of one-of-a-kind and make-to-order pieces.

Josephine Bloom is a womenswear, textiles and material designer. Her work is influenced by socio-economic issues, such as questioning the power of homogenization, norms and values in Western culture today. Originally from Sweden, she is based in London. 

Josephine Bloom
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